Kamis to supply TESCO in the UK

Kamis, Poland’s market leader for spices and condiments has signed a contract with TESCO UK to supply products to all of its stores and the first deliveries will leave the factory within the next couple of weeks.

Kamis’ products have so far not been available in British multiples so this contract is a big step forward for us in entering the UK market, said Kamis Board Director, Krzysztof Kaminski. After a long-term and successful cooperation with Tesco Poland our offer was appreciated and recommended by the buying department in Poland to British colleagues creating a Polish ethnic category, added Kaminski.

Initially the range will cover eight products including salt in glass jars with disposable mill, white and red wine vinegar and wide range of traditional Polish mustards, such as – Sarepska and Deli. Over time the lines will be expanded according to the consumer demands. The Kamis’ team is expecting that initially the biggest hit in the UK will be its mustards range, covering 12 unique flavours. Polish mustard is much milder than the traditional English one and many British consumers will be positively surprised with its variety of delicate and exquisite tastes, said Krystian Oleksiak, the Kamis Export Director. Our mustards have won the Food and Beverage Award Competition in the USA and we want to repeat our American success in the UK, where consumer tastes are similar, added Oleksiak.

Kamis’ presence in Tesco will be accompanied by a variety of UK based marketing and PR activities. The publicity programme will attract British consumers’ attention to the Kamis product range and it will create brand awareness. At the same time, the activities will refresh the knowledge of the brand within the Polish community residing in the UK.

Kamis is well prepared for entering the UK market having the BRC Global Standard and the International Food Standard certificates. Kamis also has a modern continuous steam sterilization line for herbs and spices which is one of only five within Europe.

About Kamis

Kamis Przyprawy S.A is number one of the Polish seasoning and spices market holding 48% market share (in terms of value, MEMRB M/J 2007). Company also has a dominant position in the Polish mustard sector with 33.1% market share (in terms of value, MEMRB M/J 2007). 

Kamis has an exceptionally innovative and active R&D department which is one of the key reasons why this relatively young company (formed in 1991) has grown quickly and is such a dominant force in food tastes in Poland and a growing number of export markets. The company has used its understanding of flavours to create an established collection of more than 250 retail products. In addition to Kamis’s comprehensive retail range the company provides high quality food ingredients for manufacturers and has 130 products designed for the catering industry. For more information please visit: www.purecondiments.com

The company has a very modern factory in Poland and already delivers products to the USA. Kamis also supplies over 200 products to each of its subsidiaries in Russia, Romania, Ukraine, Czech Republic and Slovakia. The company also has a flexible private label policy supplying a number of international clients with products prepared according to the customer’s or Kamis’s own recipes.

The company’s success is based on meeting the highest quality standards including ISO 9001 and HACCP requirements, the BRC Global Standard and the International Food Standard. The highest quality of Kamis products is guaranteed by the Continuous Steam-Sterilising Processing Line which is one of only five within Europe.

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