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LMMC coordinates countdown to Christmas at Westwood Cross shopping centre
LMMC has created a sparkling schedule of special Christmas events for Westwood Cross shopping centre in East Kent. The company worked with local arts group IOTA to execute a series of arts workshops and a day of entertainment in the mall on 25th November to mark the beginning of Christmas at the centre. The launch of Christmas began with Santa’s spectacular arrival followed by music in the mall provided by local musicians. The attendance of a radio station and promotional team was also organised to provide a competition with the opportunity to win hundreds of pounds worth of shopping vouchers, all negotiated with the centres tenants by LMMC. At dusk on the day of the Christmas launch, a beautiful lantern procession made its way through the mall. Children paraded with their own hand crafted lanterns, culminating in the final countdown by popular radio DJ Johnny Lewis. The crowd helped call Santa out of his grotto to help competition winners push the button to light up the malls and Christmas tree. Natalie Grantham, Senior Account Executive at LMMC said: “The months of planning for this event really paid off and attracted over 15 thousand visitors on the day. We worked closely with the centre management team, individual retailers, local press and IOTA to create something which involves the community. As a result of our consistent marketing approach, Westwood Cross has literally become the central focus of retailing in Thanet.” LMMC has also provided an integrated advertising and PR campaign for Westwood Cross since its pre-launch phase in early 2005.
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