To work at their best, brand collaborations should add value for both parties which is exactly what we be were able to achieve with the association between Morgan Motor Cars and Taylor Morris Eyewear.
The association was created when we were developing video and brochure material for Morgan Motor Company to elevate their accessory product range and we were looking for products that could complement the brand with similar design and production values.
Initially, we introduced Taylor Morris Eyewear to enhance some of the looks we created for our Morgan Models. But following the collaboration we organised for both design teams to meet and tour facilities at Morgan which subsequently led to the creation of a bespoke eyewear product.
The Taylor Morris design duo, Hugo Taylor and Charlie Morris working very closely with the Morgan Motor head of design Jon Wells, designed the shape based on the traditional 1930’s racing goggles, combined with current trends within the eyewear industry.
Looking more closely at the details, the three frames are differentiated by the varying acetates used, inspired by the three most popular wood finishes, as well as the lenses inspired by the three most popular vehicle paint finishes. Other distinct features include the brow bar which is covered in leather inspired by the car interiors, and the Carl Zeiss CR39 polarized lenses.
A Morgan, by its very nature, has always been about a pure driving experience. A direct connection between man and machine, the open road and a sense of adventure are qualities that have stayed true throughout the 107 years of the Malvern based company. As part of a growing range of lifestyle accessories, all designed to enhance that driving pleasure, Morgan desired to create a unique pair of sunglasses. It was clear, they needed to reflect the cars in their design and stand out whilst remaining stylish, clear qualities of the company itself. Introduce the young and exciting British company, Taylor Morris…
Taylor Morris Eyewear was established in 2013 by best friends, Hugo Taylor and Charlie Morris. A fellow British company, Taylor Morris’ harmonious amalgamation of classical design with modern materials, innovative design features and fine craftsmanship made them an obvious choice for Morgan. The comparisons between Taylor Morris and Morgan were evident from the beginning of the collaboration and their hunger and desire to create a shape as iconic as the vehicles themselves was clear.