ASDA is Britain's lowest priced supermarket, a subsidiary of the American retail company Walmart and the UK's third largest chain.
2006 - 2008
When ASDA identified the opportunity for the development of a new store in Melksham, LMMC was asked to negotiate the complex consultation process on behalf of the retailer. The programme was centred on a stakeholder exhibition, promotional print materials and advertisement, the garnering of media and political advocates and the managing of stakeholder feedback channels. Following the initial project, LMMC was recommissioned by ASDA to complete a full stakeholder investigation within Birmingham and the surrounding region to identify potential sites.
Following the identification of key stakeholders LMMC devised a comprehensive communications programme to enable ASDA to proceed with the development. LMMC's work on this project successfully countered objections to the development and paved the way for ASDA to open a new store in Melksham.