We've previously explored other location-based technologies, in posts tackling the facts behind beacons and the changing face of retail. This time, we are looking at what3words, a service which offers us the opportunity to address previously unknown locations and the ability to pinpoint any location on the globe (to the nearest two meters) with a unique 3 word combination.
For our office, handily now addressed as always.loved.select, what3words provides us with a precise tool for locating our whereabouts, which is not only far shorter than the traditional postal address but also much easier to recall than number-heavy GPS coordinates. The three words' qualitative nature makes them memorable, whilst the service's quantitative backbone guarantees precision.
Whilst the technology's real application lies in allocating a fixed, chartable location to places off the grid, we've allocated (perhaps innacurate) locations to significant places around the world, which for too long have gone without an address.