It's rare that a piece of technology is as celebrated and derided as Google Glass. With a $1500 price tag, Glass is adorned almost exclusively by celebrities and tech-VIPs. Despite the hype the device has been met with heavy criticism. Uptake has been slow but has left us wondering just what impact Google's wearable tech will have on business? Or even society?
We are still yet to see mass adoption, and it'll be a while until we see the mass application of the technology - for now the device's only real impact on our everyday lives is the eye strain it supposedly causes.
Unlike a mobile phone, which may well lay neglected in a consumer’s pocket, Google Glass could offer a new kind of immediacy never before seen. With new technology already allowing Google Glass to recognise book covers in the Google shop, the future of shopping could be a far more fluid experience, without the need to scan anything or search for physical clothing tags. The benefit of this is faster purchasing decisions, in this way Google Glass has the ability to streamline the inner workings of the 'browse and purchase' mechanism.