Birmingham’s glitterati turned out for the sensational December launch of the Morgan and Gruhme fragrance collaboration at Hotel du Vin, combining all the key ingredients, a stunning car, a glamorous setting, bubbles and cakes.
Of course, the red carpet was reserved for the car , in this case the stunning Aero 8, but guests were able to try the fragrance see the new packaging and had the opportunity to win a visceral, Morgan driving experience.
Rob Hallmark Managing Director of Gruhme and Jon Wells Morgan’s Head of Design explained the logic of the collaboration in particular a common interest in British creativity and design and a synergy around the Morgan lifestyle. There is also a strong common link to Malvern College between the founders of the two companies.
