Gruhme Morgan fragrance launch inspires the senses

Birmingham’s glitterati turned out for the sensational December launch of the Morgan and Gruhme fragrance collaboration at Hotel du Vin, combining all the key ingredients, a stunning car, a glamorous setting, bubbles and cakes.

Of course, the red carpet was reserved for the car , in this case the stunning Aero 8, but guests were able to try the fragrance see the new packaging and had the opportunity to win a visceral, Morgan driving experience.

Rob Hallmark Managing Director of Gruhme and Jon Wells Morgan’s Head of Design explained the logic of the collaboration in particular a common interest in British creativity and design and a synergy around the Morgan lifestyle. There is also a strong common link to Malvern College between the founders of the two companies.

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