A new fragrance from Morgan and Gruhme


The Morgan Motor Company, famous for handcrafted, British motor cars and specialist British fragrance house, Gruhme have joined forces to release a Morgan branded men’s fragrance.

Whilst Morgan was established in 1909, Gruhme is relatively new having only been created in 2013. However, founders of both companies, born exactly 100 years apart, were associated with the town of Malvern, where Morgan is based and both had strong connections to Malvern College. Harry (HG), the founder of Morgan worked closely alongside the College’s engineering department on his first Morgan cars. Over 80 years later, Robert Hallmark, founder of Gruhme, was to spend his teenage years studying engineering at the same department, which has lost none of its former calibre and was to play a pivotal role in inspiring his passion for design and creativity.

Fast-forward to 2015 and these two British independents are collaborating on a contemporary male fragrance, based around the exclusive Morgan marque with its long-standing brand heritage and British history.

The presentation of the fragrance makes it clear how both brands share an enviable passion for their craft. The design approach is one of a creative but personal touch. The Morgan combines 21st century presentation and functionality with the sophistication and heritage that garners timeless interest.

“You have seen these picturesque and iconic Morgan cars grace our roads, now experience a new sensation of Morgan enjoyment with this new British fragrance, courtesy of Gruhme, “says Robert Hallmark

The Morgan fragrance will be made available online from December 2015 via the Morgan website at http://www.morgan-motor.co.uk/mmc/shop/index.php/morgan-mens-fragrance-by-gruhme.html for £54.90 per 100ml bottle and at the Morgan shop based at the factory site in Malvern.

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