Gunwharf Quays is a premier retail and entertainment space in Portsmouth, featuring over 95 retail outlets and 30 restaurants, bars and cafés. The shopping centre also hosts a 14-screen cinema, a bowling alley, art gallery, casino, hotel and nightclub.
LMMC was employed to develop a more compelling brand proposition. Working with the management team LMMC was also tasked with building an effective strategy and programme of delivery to implement the brand.
LMMC arrived successfully at a repositioning designed to carry the centre through its redevelopment over the next five years.