Gunwharf Quays

Profile

Gunwharf Quays is a premier retail and entertainment space in Portsmouth, featuring over 95 retail outlets and 30 restaurants, bars and cafés. The shopping centre also hosts a 14-screen cinema, a bowling alley, art gallery, casino, hotel and nightclub.

Gunwharf Quays across harbour

Timing

2011

Objective

LMMC was employed to develop a more compelling brand proposition. Working with the management team LMMC was also tasked with building an effective strategy and programme of delivery to implement the brand.

Outcome

LMMC arrived successfully at a repositioning designed to carry the centre through its redevelopment over the next five years.

Posted in Advertising, Destinations, Events, Portfolio, Resourcing.