Hammerson

Profile

Hammerson is a FTSE 100 retail property owner and developer with a portfolio spanning prime regional shopping centre, retail parks and premium designer outlet villages.

Hammerson's property portfolio

Timing

1998 - 2012

Objective

LMMC is tasked with providing strategic consultancy across the whole retail portfolio. The key responsibilities included therein span the domains of business planning, asset management, the direction of the marketing team, the overarching strategic development of the portfolio and the research and support for leasing initiatives.

Outcome

LMMC has successfully managed Hammerson developments across the entire portfolio through pre-launch consumer research, brand planning and strategic marketing developments. LMMC has also engaged in post-launch marketing and undertaken repositioning strategies for under-performing developments, including Bullring in Birmingham and Brent Cross in London.

Posted in Copywriting, Marketing Consultancy, Portfolio, Project Management, Resourcing.