What is responsive design?
A responsive design simply means a website that has been constructed so that all of the content, images and structure of the site remains the same on any device. For example, when a user accesses a site on their desktop, they are getting the full view of the site. But when that same user goes to visit the site from their smartphone or tablet, the site will retract to fit on the smaller screen.
In other words, with a responsive website design, you don’t have to have worry about having different websites for various devices or making sure that your site runs properly on a mobile device.
Why have we done it?
It is under 18 months since we last redeveloped the site, underlying the pace of change online and the demands of website design and development. Our decision to re-envisage this site came from careful consideration of the user journey, an in-depth look at analytic trends like bounce rate, and the pressing need to continually optimise and update how we present our organisation. As smartphone and tablet adoption continues to rise, so does the importance of mobile-friendly websites.
Responsive design gives our web users a better experience. Users no longer need to fool around with zooming and shrinking the text or images on screen. Instead, all of the content automatically adjusts to the screen of the device. This makes it easier and more convenient for users to read and navigate around the site.
And, there are stats to further illustrate just why the experience of users is so important. According to Google’s Think Insights on Mobile, for those arriving on your mobile website and becoming frustrated, or those who fail to find relevant content immediately and with ease, there’s a 61 percent chance they will bounce from your site. However, whenever a user has had a positive experience with your mobile website, that individual will be 67 percent more likely to buy a product or use a service. Furthermore, 48 percent of users stated to Google that when a site doesn’t function correctly on their mobile device, it’s an indicator that the organisation does not care for their business.
Put simply, bringing responsive design to our website allows us to reach out to more of our stakeholders more immediately and effectively.
If you’re interested in applying this thinking to your organisation, or would like to discuss responsive design further, why not contact us here.