Profile
Landsec is a FTSE 100 company and the largest Real Estate Investment Trust in the UK.
Timing
2009 -
Objective
Directing and overseeing marketing activity for Landsec retail shopping centre portfolio including their flagship destination Gunwharf Quays, award-winning Princesshay and landmark Cabot Circus amongst others.
Outcome
Key steps have been taken to establish business plans and strategies. This has enabled Landsec continued operational success, also establishing a more resolute digital platform and unify and strengthening the marketing team.
