LMMC brings the new Aurrigo brand to life

As new driverless pods are set to change the way people are transported on the last leg of a journey, a new brand has emerged to encapsulate that vision as it rolls out around the world.

Closely related to ‘Auriga’, the Latin word for ‘charioteer’ the new brand, supported by LMMC is coming to life in the shape of marketing materials first being used in North America, Australia and the United Kingdom.

Self-driving pods will make it easier to transport people and cargo effectively around a range of destinations such as shopping centres, airports and heritage sites. The autonomous pods are also expected to play a significant role in the mix of transport systems within smart cities and eco-towns and villages.

Aurrigo Brochure.

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