Profile
Morocco Mall is recognised as the largest mall in Africa with unique status as a luxury destination. The visionary project is located in Casablanca and plays host to a giant aquarium as well as a selection of the world's finest labels.
Timing
2014
Objective
LMMC's primary objective is the provision of strategic marketing consultation for the Aksal Group and the portfolio of luxury brands within the Morocco Mall.
Outcome
The six-month project was centred on several core activities; the creation of a large-scale consumer research project against each brand and the mall itself, a review of all marketing activities, annual marketing planning and redevelopment of external comms strategy. These actions provide a platform to guide the organisation's future marketing efforts.