St David's regeneration in the heart of the city centre thrust Cardiff in to the spotlight as one of Europe's most dynamic cities. Forming the gateway to the city, the destination represents 39% of the total retail space within Cardiff.
2011 - 2012
LMMC's involvement was centred on a review of strategic marketing efforts and the establishment and direction of a centre-based marketing team.
On the back of LMMC's planning and strategy, St David's has moved from strength to strength, realising its vision to transform the shopping experience in the capital city of Wales and in turn establishing the space as a successful and internationally significant destination.