St David’s Dewi Sant

Profile

St David's regeneration in the heart of the city centre thrust Cardiff in to the spotlight as one of Europe's most dynamic cities. Forming the gateway to the city, the destination represents 39% of the total retail space within Cardiff.

John Lewis entrance to St David's in Cardiff

Timing

2011 - 2012

Objective

LMMC's involvement was centred on a review of strategic marketing efforts and the establishment and direction of a centre-based marketing team.

Outcome

On the back of LMMC's planning and strategy, St David's has moved from strength to strength, realising its vision to transform the shopping experience in the capital city of Wales and in turn establishing the space as a successful and internationally significant destination.

Posted in Brand Development, Destinations, Events, Marketing Consultancy, Portfolio, Resourcing.